Almost Everything A Startup Does is Marketing

Marketing Isn’t Everything, But… I feel like it is important to point out before getting into the meat of this article that I’m not suggesting that everything is Marketing or related to Marketing. And just to be clear, Advertising and Marketing are not the same thing, although this is a very common misconception. The purposeContinue reading “Almost Everything A Startup Does is Marketing”

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Why Do I Need an Exit Strategy?

We touch on this apparent irony in the article “How Much Capital Should I Raise?” The short answer is that investors value liquidity. What is liquidity? It’s the ability to convert an investment to cash so that it can be used for other things: invest in something else; pay for college; buy a house; buyContinue reading “Why Do I Need an Exit Strategy?”